At Hololabs, we take privacy seriously and this policy is designed to share what information we collect, how we use it, and how you can exercise your privacy rights. This policy applies to all data collected and processed through our games, interactive experiences (AR/VR), and mobile applications, as well as their related websites (together “Services”).
Information we collect
In order to improve our Services and provide the best user experiences, we collect a variety of anonymous usage data as well as personal data (together, “Information”), which can be categorized as follows:
For games, we collect and store player state, including current level, inventory, virtual currency balances, choices made during gameplay, and other progression data.
We also store unique client information such as an auto-generated player identifier, date of install, last visit, and transaction history related to virtual goods.
On our websites, we may collect your IP address, browser type, browser version, time and date of your last visit, pages visited, and other diagnostic data.
On mobile devices, we may collect the device model, operating system, language, and other anonymous device settings.
We may request personal contact information such as name and email address.
Some of our games feature in-game text input, such as a request for a player name, which we then store and may present to other players. In all such cases, players are able to choose any text they wish and are encouraged not to reveal personal information.
For customer support requests, we may collect messages, emails, chat logs, screenshots, and any other content related to the inquiry.
We may also ask players for feedback in the form of surveys, in-app forms, and questionnaires. These are always voluntary, allowing players to opt out at any time.
We may store marketing and communication preferences.
We may collect coarse location data based on your IP address (eg, country, province/state, city).
Additionally, if you give us permission to do so, some of our Services make use of your current location to provide in-app features and gameplay. We do not store or share this location, but we may collect and store nearby point-of-interest locations with which you have interacted.
Photos and Videos:
Some of our Services include the ability to capture photo and video content from the player’s camera, with superimposed augmented reality content. This feature requires explicit permission from each player, and we never transfer or store this content to our servers.
Photos and videos captured using our Services may be stored or shared by players themselves - eg, by saving to the device’s camera roll or sharing via social media. In such cases, the privacy of that content is governed by the policies of those other third-party tools.
Tracking Data and Cookies:
Cookies are files sent by our websites and stored on players’ devices. These contain data that may include an anonymous unique identifier, as well as session information and preferences.
Data Obtained from Third Parties:
We may connect your player profile to a third party account such as Facebook, Google, Apple, with your explicit permission. Doing so may provide us with access to your social profile data, including your name and profile picture.
Payment verification details are received by our Services when you make an in-app purchase.
Demographic information may be provided by advertising service providers.
Below is a list of third party service providers and links to their respective privacy policies. Note that this list is subject to change as we strive to improve our services:
Google Play Services: https://google.com/policies/privacy/
Apple App Store: https://apple.com/legal/privacy/en-ww/
Unity Technologies (game engine software): https://unity3d.com/legal/privacy-policy
MailChimp (newsletter): https://mailchimp.com/legal/privacy/
Google Analytics for Firebase: https://firebase.google.com/policies/analytics
Firebase Crashlytics: https://firebase.google.com/support/privacy/
Applovin (serves ads within our Services): https://applovin.com/privacy/
Mapbox (provides map and location data): https://mapbox.com/legal/privacy
Facebook / Meta (to advertise our Services): https://facebook.com/privacy/policy
Trello (used to store customer service requests): https://trello.com/privacy/
AppsFlyer (provides app analytics): https://appsflyer.com/legal/services-privacy-policy/
HelpShift (provides customer service automation): https://helpshift.com/legal/privacy/
We may provide paid products within the Services using a third-party service for payment processing.
The payment processors we work with are:
Use of Information
We use the collected Information described above for various purposes:
To provide and maintain our Service
To notify you about changes to our Service
To allow you to participate in interactive features of our Service when you choose to do so
To provide customer support
To gather analysis or valuable information so that we can improve our Service
To monitor the usage of our Service
To detect, prevent and address technical issues
To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information
Retention of Information
We will also retain Information for internal analysis purposes, generally for shorter periods of time, except when this data is used to strengthen the security or to improve the functionality of our Services, or we are legally obligated to retain this data for longer time periods.
Transfer of Information
Disclosure of Data
We may be required to disclose your Information in the following circumstances:
Disclosure for Law Enforcement
Under certain circumstances, we may be required to disclose your Information if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
We may disclose your Information in the good faith belief that such action is necessary to:
To comply with a legal obligation
To protect and defend our rights or property
To prevent or investigate possible wrongdoing in connection with the Service
To protect the personal safety of users of the Service or the public
To protect against legal liability
Security of Data
The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Information, we cannot guarantee its absolute security.
For players in the European Economic Area (EEA)
We need to perform a contract with you
You have given us permission to do so
The processing is in our legitimate interests and it's not overridden by your rights
For payment processing purposes
To comply with the law
If you are a resident of the EEA, you have certain data protection rights. We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Information. If you wish to be informed what Information we hold about you and if you want it to be removed from our systems, please contact us. In certain circumstances, you have the following data protection rights:
The right to access, update or to delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Information directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.
The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
The right to object. You have the right to object to our processing of your Information.
The right of restriction. You have the right to request that we restrict the processing of your personal information.
The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
The right to withdraw consent. You also have the right to withdraw your consent at any time where we have relied on your consent to process your personal information.
Please note that we may ask you to verify your identity before responding to such requests.
You have the right to complain to a Data Protection Authority about our collection and use of your Information. For more information, please contact your local data protection authority.
We may employ third party companies and individuals to facilitate our Service ("Service Providers"), to provide the Services on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.
These third parties have access to your Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Links to Other Sites
Unless specifically identified below, our Services do not address anyone under the age of 13 ("Children"). We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.
The following is an exhaustive list of our Services that cater to Children:
The Wollstonecraft Detective Agency (mobile game and website): www.wollstonecraft.com
Note that while we believe that these Services comply with the Children’s Online Privacy Protection Act (“COPPA”), we have not performed an independent COPPA assessment or certification and encourage feedback from parents or guardians if issues are discovered