At Hololabs, we take privacy seriously and this policy is designed to share what information we collect, how we use it, and how you can exercise your privacy rights. This policy applies to all data collected and processed through our games, interactive experiences (AR/VR), and mobile applications, as well as their related websites (together “Services”).

Information we collect

In order to improve our Services and provide the best user experiences, we collect a variety of anonymous usage data as well as personal data (together, “Information”), which can be categorized as follows:

  1. Anonymous Data:

    • For games, we collect and store player state, including current level, inventory, virtual currency balances, choices made during gameplay, and other progression data.

    • We also store unique client information such as an auto-generated player identifier, date of install, last visit, and transaction history related to virtual goods.

    • On our websites, we may collect your IP address, browser type, browser version, time and date of your last visit, pages visited, and other diagnostic data.

    • On mobile devices, we may collect the device model, operating system, language, and other anonymous device settings.

  2. Personal Data:

    • We may request personal contact information such as name and email address.

    • Some of our games feature in-game text input, such as a request for a player name, which we then store and may present to other players. In all such cases, players are able to choose any text they wish and are encouraged not to reveal personal information.

    • For customer support requests, we may collect messages, emails, chat logs, screenshots, and any other content related to the inquiry.

    • We may also ask players for feedback in the form of surveys, in-app forms, and questionnaires. These are always voluntary, allowing players to opt out at any time.

    • We may store marketing and communication preferences.

  3. Location Data:

    • We may collect coarse location data based on your IP address (eg, country, province/state, city).

    • Additionally, if you give us permission to do so, some of our Services make use of your current location to provide in-app features and gameplay. We do not store or share this location, but we may collect and store nearby point-of-interest locations with which you have interacted.

  4. Photos and Videos:

    • Some of our Services include the ability to capture photo and video content from the player’s camera, with superimposed augmented reality content. This feature requires explicit permission from each player, and we never transfer or store this content to our servers.

    • Photos and videos captured using our Services may be stored or shared by players themselves - eg, by saving to the device’s camera roll or sharing via social media. In such cases, the privacy of that content is governed by the policies of those other third-party tools.

  5. Tracking Data and Cookies:

    • We use cookies and similar tracking technologies to track activity provided by our Services.

    • Cookies are files sent by our websites and stored on players’ devices. These contain data that may include an anonymous unique identifier, as well as session information and preferences.

    • You can instruct your browser to refuse cookies or to indicate when cookies are being sent. However if you refuse cookies, you may not be able to use some aspects of our Services.

  6. Data Obtained from Third Parties:

  7. Payment Data:

    • We may provide paid products within the Services using a third-party service for payment processing.

    • We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

    • The payment processors we work with are:

      1. Apple Store In-App Payments, whose Privacy Policy can be viewed at

      2. Google Play In-App Payments whose Privacy Policy can be viewed at

Use of Information

We use the collected Information described above for various purposes:

  • To provide and maintain our Service

  • To notify you about changes to our Service

  • To allow you to participate in interactive features of our Service when you choose to do so

  • To provide customer support

  • To gather analysis or valuable information so that we can improve our Service

  • To monitor the usage of our Service

  • To detect, prevent and address technical issues

  • To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information

Retention of Information

We will retain your Information only for as long as is necessary for the purposes set out in this Privacy Policy. Additionally, we will retain and use your Information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

We will also retain Information for internal analysis purposes, generally for shorter periods of time, except when this data is used to strengthen the security or to improve the functionality of our Services, or we are legally obligated to retain this data for longer time periods.

Transfer of Information

Your Information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those from your jurisdiction. If you are located outside Canada and choose to provide Information to us, please note that we transfer the data, including Personal Data, to Canada and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Information will take place to an organization or a country unless there are adequate controls in place.

Disclosure of Data

We may be required to disclose your Information in the following circumstances:

  1. Business Transaction

    • If we are involved in a merger, acquisition or asset sale, your Information may be transferred. We will provide notice before your Information is transferred and becomes subject to a different Privacy Policy.

  2. Disclosure for Law Enforcement

    • Under certain circumstances, we may be required to disclose your Information if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

  3. Legal Requirements

    • We may disclose your Information in the good faith belief that such action is necessary to:

      1. To comply with a legal obligation

      2. To protect and defend our rights or property

      3. To prevent or investigate possible wrongdoing in connection with the Service

      4. To protect the personal safety of users of the Service or the public

      5. To protect against legal liability

      6. Security of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Information, we cannot guarantee its absolute security.

For players in the European Economic Area (EEA)

If you are from the EEA, our legal basis for collecting and using the Information described in this Privacy Policy depends on the Information we collect and the specific context in which we collect it. We may process your Information because:

  • We need to perform a contract with you

  • You have given us permission to do so

  • The processing is in our legitimate interests and it's not overridden by your rights

  • For payment processing purposes

  • To comply with the law

If you are a resident of the EEA, you have certain data protection rights. We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Information. If you wish to be informed what Information we hold about you and if you want it to be removed from our systems, please contact us. In certain circumstances, you have the following data protection rights:

  • The right to access, update or to delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Information directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.

  • The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.

  • The right to object. You have the right to object to our processing of your Information.

  • The right of restriction. You have the right to request that we restrict the processing of your personal information.

  • The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.

  • The right to withdraw consent. You also have the right to withdraw your consent at any time where we have relied on your consent to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests.

You have the right to complain to a Data Protection Authority about our collection and use of your Information. For more information, please contact your local data protection authority.

Service Providers

We may employ third party companies and individuals to facilitate our Service ("Service Providers"), to provide the Services on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.

These third parties have access to your Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Links to Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children's Privacy

Unless specifically identified below, our Services do not address anyone under the age of 13 ("Children"). We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

The following is an exhaustive list of our Services that cater to Children:

Note that while we believe that these Services comply with the Children’s Online Privacy Protection Act (“COPPA”), we have not performed an independent COPPA assessment or certification and encourage feedback from parents or guardians if issues are discovered

Changes to This Privacy Policy

Our Privacy Policy may change from time to time as we add new or different features, or as the law changes. All updates will be posted on this page and unless another date is given, the changes are effective upon posting. If we make a material change to this policy we will post notice here before making the change and will use whatever other means we can (such as the newsletters, email, social media, etc.) to notify you about the changes.

This privacy policy was last updated on June 21, 2022.


If you have any questions about our privacy policy, contact us by email at

Hololabs would like to acknowledge that we operate in the traditional unceded territory of the Lkwungen peoples, known today as the Songhees and Esquimalt nations.

© Hololabs Studio Inc., 2011-2023

Hololabs would like to acknowledge that we operate in the traditional unceded territory of the Lkwungen peoples, known today as the Songhees and Esquimalt nations.

© Hololabs Studio Inc., 2011-2023

Hololabs would like to acknowledge that we operate in the traditional unceded territory of the Lkwungen peoples, known today as the Songhees and Esquimalt nations.

© Hololabs Studio Inc., 2011-2023

Hololabs would like to acknowledge that we operate in the traditional unceded territory of the Lkwungen peoples, known today as the Songhees and Esquimalt nations.

© Hololabs Studio Inc., 2011-2023