What’s in a name? A lot, as it turns out.

The first name we came up with for our augmented reality app was a little too similar to that of an existing property. Hololabs co-founder Paul suggested muscling up and delivering a Montreal-style curb stomp to these creepy people who could see into the future and steal our name. Then Hololabs co-co-founder Mike remembered that none of us has ever punched anyone.

So it was back to the drawing board. Emails were exchanged, hands were wrung and we incorporated Learn to Punch Fridays into the employee wellness program at Hololabs.

And that’s how we arrived at this moment, when we introduce to you The App Formerly Known As MixAR: Farrago.

Derived from the Latin for “mixture,” in English, Farrago means “awesome.”

An augmented reality app that blends 3-D models with photos and videos shot on your iPhone or iPod Touch, Farrago will let you add that third arm you’ve always wanted. Farrago will help you capture documentary evidence of Bigfoot and Bigfoot’s sidekick, the Reverend Jerry. Farrago will give you the tools you need to finally realize your dream of spanking Genghis Khan.

The only limits are your imagination and your capacity for spanking.

Farrago is coming soon. We hope you’re looking forward to it as much as we are.